The SEO process begins with a careful selection of the relevant search terms. There are two key factors in this selection process:

Firstly, the competition for the search phrase, for example there are 50 million pages competing for the phrase 'office furniture', but only 170,000 for the phrase 'office furniture essex'.

Secondly,  the frequency for which the search term is searched. It would be quite easy to rank as number one for 'pink office furniture', but if no-one is searching for it you won't get any traffic to your site.

We can use our tools and expertise to select both short and long term goals which match your objectives with realistic targets.

Once the search terms and goals have been agreed, we then 'tune' your website to achieve these search term goals. This involves tuning both the hidden elements of the site, as well as the  textual content.

The final stage of the process is then to improve the power of your website with strategic linking campaigns.

Normally this is an ongoing process and we will provide you with monthly reports of progress and site traffic, as well as retuning the website as your business evolves.