Most people now use Search Engines such as Google, Bing and Yahoo to find goods and services on the Internet.

There can be millions of pages which relate to the relevant search term, for example a Google search for 'Office Furniture' brings up more than 50 million results.

On most search engines there are 'sponsored links' on the top and the right of the search results - this is  'paid for' advertising, where advertisers bid for the highest spot. For competitive search terms this can cost £5-£10 per click.

The main section of the search results page is generally called the 'organic' search results. These are the results found by the search engine using their own algorithms, which are not influenced by payments or other financial considerations.

Search Engine Optimisation is using the knowledge of the search algorithms to promote a website and improve its rankings, with the objective of getting the site as high as possible in the organic listings.

In the terminology of SEO, there are two groups of techniques for this: 'White Hat' and 'Black Hat'.

Black Hat techniques are those not recommended by the search companies, they can work for a short period of time but often result in the site in question being blacklisted for ever by the search engines.

White Hat techniques are those recognised by the search engines, they may be slower to take effect but they produce a lasting result.

Baya only carry out White Hat SEO.